Apple dropped a new MacBook Air with an M4 chip

Yeah, that’s the one everyone's been buzzing about—and, well, it comes in at a cheaper price than before (a cool $100 off the old models, believe it or not).  
   
The 13‑inch model now kicks off at $999 while the 15‑inch version is tagged around $1,199. People can jump on pre-orders straight away, and—oh, by the way—the units are supposed to hit stores on MarCh 12. I mean, it almost feels like a no-brainer if you’re in the market, right?  
   
Now, as for Pakistan, the official numbers haven’t really been pinned down yet. However, the chatter from market analysts is that the 13‑inch might run somewhere between 280,000 and 300,000 PKR, and the larger one could flirt with 340,000–360,000 PKR; though with those pesky exchange rate swings and import fee surprises, it’s anyone’s guess.  
   
Then there’s this tech twist: the new Air’s loaded with what they call “Apple Intelligence” (yep, that’s their bundle of AI goodies, even hooking up with ChatGPT in a sort of Apple-ish way).

This means you can whip up emails, draft all sorts of messages, even tweak photos—all part of a broader AI strategy they started sneaking into iPhones just late last year, which is kinda cool if you ask me.  
   
And, um, in a bit of a personal aside during the reveal, an Apple rep said something like, "The new MacBook Air models represent our ongoing push to make powerful tech more accessible." Maybe not perfect, but it really shows they’re trying to bring next‑level tech to a wider crowd.

Timing kinda fits what people were expecting—a rebound in the personal computer scene after that post-pandemic slump, you know? Apple’s Mac side pulled in about $8.99 billion last holiday quarter, which—if you ask me—is more than the $7.96 billion that analysts had pegged (LSEG data, apparently).

Then, on the same day (seriously, same day!), Apple dropped news about their new M3 Ultra processor. It’s, well, supposed to kick old silicon to the curb with better performance. This chip’s going into the freshly unveiled Mac Studio, aimed at AI developers and media pros, and yeah, it comes in at a starting price of around $1,999.

So, the Mac Studio that’s decked out with the M3 Ultra chip comes with at least 96 gigabytes of memory—and get this—it can actually run huge language models with over 600 billion parameters right on the device. Meanwhile, models that are rocking the M4 Max chip are kicking off with 36 gigs of memory. It’s kind of wild when you think about it.

Some industry folks are saying these moves really show Apple’s focus on ramping up its AI game while keeping prices in the competitive ballpark. That said, consumers over in Pakistan might end up forking over extra cash because of import taxes and distribution costs… I mean, it’s just how it goes sometimes.

And then, there’s more: the company keeps pushing its so-called Apple Intelligence features across different languages and regions to boost user adoption—as if everyone’s suddenly into AI these days. Honestly, it’s like they’re betting on AI being the next big thing, even if it’s a bit all over the place.